In order to recommend and secure the appropriate celebrity
or expert for each program, DLB, Ltd. (DLB) works with its clients
in a consistent manner and process involving the following
steps:
1.
Inquiry:
DLB yields inquiries by phone or e-mail. At this
stage, clients are asked to provide as much detail as possible
regarding:
- Program/Event Details (date, time, location)
- Objectives
- Target Audience and Demographics
- Program Elements (Product
Launch, Satellite Media Tour, Radio Media Tour, National/Local
Interviews, Personal Appearance,
Keynote Speech)
- Budget
2. Letter of Understanding:
Prior to commencement of services, DLB will send clients a one-page Letter of Understanding (LOU) to be signed and fax’d back to DLB. The LOU explains the proprietary nature of the information that DLB will be providing, DLB’s fee structure and client payment responsibilities.
3. Recommendations:
Utilizing its extensive database and contacts, DLB will provide the client with a list of appropriate
celebrities, sports stars, experts or speakers to meet its objectives
all within
the budget parameters.
There is no fee charged for these initial services.
4. Selection:
After initial review of the recommendations supplied
by DLB, the client should narrow down its
choices to
two or
three individuals. In the case of experts,
DLB will contact the top preferences, if needed, to secure background
material (media kit, DVD).
5. Offer Letter:
After making its first choice of potential spokesperson or
speaker (Talent), the client must submit a Formal Offer Letter
(form will be
provided)
which authorizes DLB to submit a Formal Offer to the selected Talent.
The Offer Letter includes information on all program/event
details and logistics, a specific list of services requested
and the fee offered. This fee includes a commission to DLB.
By submitting this Formal Offer, the client acknowledges that if
the Talent accepts the Offer, a full and binding contract
has been made. No changes or cancellations can be made to
the terms and conditions of the Offer once it has been submitted
and the client is fully liable for the full amount of the
fee once its Offer has been accepted.
DLB will oversee all negotiations
with the Talent.
6. Agreement:
Upon acceptance of the Offer by the Talent,
DLB will provide all required legal services in drafting
the Agreement and
will manage negotiations between Talent’s representative and
client to secure final approval on all terms and conditions of the
Agreement .
7. Logistics: DLB will coordinate all logistical support in terms of the
Talent’s participation in the program/event including
travel arrangements (airfare, hotel, ground transportation), hair
and makeup
arrangements if needed,
and other details necessary to meet the specific terms of the Agreement.
DLB is often on-site to oversee and assist in final arrangements for a successful program or event. |
