DLB makes strategic recommendations of Celebrities, Sports Stars, Experts and Speakers (“Talent”) based on program objectives, target audience, services required and budget.
Steps in securing Talent:
In order to recommend and secure the most appropriate Talent, DLB works with its clients in a consistent manner and process involving the following steps:
1. Information regarding Program:
Clients are asked to provide as much detail as possible regarding:
- Program / Event Details (date, time, location)
- Objectives / Message Points
- Target Audience Demographics
- Program Elements (Product Launch, Satellite Media Tour, Radio Media Tour, National/Local Interviews, Personal Appearance, Keynote Speech)
- Budget
2. Letter of Understanding:
Prior to commencement of services, DLB will provide clients a one-page Letter of Understanding (LOU) to be signed. The LOU outlines the proprietary nature of the information DLB will be providing and DLB’s fee structure.
3. Recommendations:
Utilizing its extensive, proprietary database, DLB will provide the client with a strategic list of appropriate Talent to meet the program objectives all within the budget parameters.
There is no fee charged for the above services.
4. Selection:
After review of DLB’s recommendations, the client narrows down its choices to the top two or three preferences. With Experts, DLB will contact the top preferences to secure additional background material, if needed (media kit, DVD).
5. Offer Letter:
After making its first choice of Talent, the client submits a Formal Offer Letter (form provided by DLB) which authorizes DLB to submit a Formal Offer to the Talent.
The Offer Letter includes information on all program/event details and logistics, a specific list of services requested and the fee offered.
DLB facilitates and oversees all negotiations with the Talent.
6. Agreement
Upon acceptance of the Offer by the Talent, DLB will provide all required legal services in drafting the Agreement and will manage negotiations between Talent’s representative and client to secure final approval on all terms and conditions of the Agreement.
7. Logistics
DLB will coordinate all logistical support in terms of the Talent’s participation in the program/event including travel arrangements (airfare, hotel, ground transportation), hair and makeup arrangements if needed, and other details necessary to meet the specific terms of the Agreement. |
