SC Johnson
Jennie Finch

SC Johnson


Talent: Jennie Finch


PR Firm: Mullen and Edelman


Project: Social media campaign including production of videos for use on “Shout’s” social channels and frequent social posts.


Achievement: DLB was tasked with identifying celebrity moms with a wholesome image and a strong social media following for Shout’s stain removal program.  We recommended Olympian Jennie Finch, who appealed to Shout’s core consumer base of women with young children and whose personality aligned with the brand’s image.


Jennie and her son Ace appeared in 27 videos, providing helpful tips on stain removal.  She was so well-received, the campaign was extended for a second year and during that time, Jennie had two more kids making her an even bigger expert on dirty clothes!