Merillat Kitchen Cabinetry
Curtis Stone

Merillat Kitchen Cabinetry

 

Talent: Curtis Stone

 

PR Firm: HY Connect and Olson Engage

 

Project: Multi-media program entailing television commercials, SMT’s, national interviews, product demonstrations and personal appearances.

 

Achievement: Our team structured and negotiated a multi-faceted advertising and PR agreement with celebrity Chef Curtis Stone for a year-long marketing program.

 

Chef Stone perfectly embodied Merillat’s brand image of quality, versatility and fun and he so resonated with Merillat’s key consumer base (women 25-54), that Merillat had DLB extend the agreement for a second year.