Talent: Bill Rancic
PR Firm: Access Emanate Communications
Project: Local and national media interviews, SMT’s, videos, personal appearances and social posts to support Intuit’s “Small Business Big Game” campaign and contest which culminated in a Super Bowl commercial.
Achievement: Access looked to DLB for suggestions of celebrities and business entrepreneurs who appealed to Intuit’s target demographics of small business owners. DLB recommended Bill Rancic who straddled both categories being a successful entrepreneur and also the star of his E! reality show “Giuliani and Bill”.
Rancic’s participation produced phenomenal and unprecedented results. During the seven month campaign, media impressions exceeded 11 billion (yes…that’s billions!) resulting in one of the most successful PR programs of all time.
As a result, Intuit requested DLB to extend the agreement with Rancic for two more years.