Talent: Chrissy Teigen
PR Firm: M Booth
Project: Personal appearance for launch event in NYC.
Achievement: M Booth approached DLB to assist on a Campari Liquor event which contained many important components.
The agency wanted to identify a celebrity who represented fun and sassiness – as well as sophistication and style – to communicate key message points. In addition, they had a very specific talent budget and they needed to have the celebrity on board within 12 days!
DLB recommended Chrissy Teigen, super model and foodie who met the criteria of the event and we negotiated the legal agreements to meet the very short time-line.
Chrissy attracted great media coverage for the brand and most importantly, her fee was within the designated budget!