Air New Zealand
Talent: Ali Fedotowsky
PR Firm: MWW
Project: Personal appearance and video creation.
Achievement: Air New Zealand was celebrating its 75th anniversary with an event at The Grove in LA.
DLB was asked to identify celebrities from Australia, New Zealand and England, as well as influencers connected to the red carpet, to emcee the activities, participate in on-site media interviews and create content for social channels.
With the clock ticking down, DLB extended an offer to one of our recommendations, Ali Fedotowsky, then negotiated the deal points and facilitated the formal agreement – all within 2 days.
Fedotowsky drew crowds, delivered key messaging and was a delight to work with.