Why Colgate will have you thinking about Michael Phelps while you brush your teeth!
Although Americans are used to seeing Olympic phenom Michael Phelps IN the water, his current advertising campaign has him OUT of the water, and it leaves a lasting impression.
Colgate brilliantly uses Phelps to help educate consumers that we waste over four gallons of clean water every time we brush our teeth and leave the water running – which feels quite indulgent given that so many people around the world don’t have access to clean drinking water.
Phelps entertainingly delivers the message as he brushes his teeth with a mouthful of toothpaste.
He’s in a white tee shirt with a white background which projects a simple, clean and very effective image – while the spot ends with the bright red Colgate logo.
Colgate’s use of Phelps as endorser is smart and the campaign is very effective.
Go watch it. I’m confident you’ll never again let the water run as you brush your teeth!