How brand ambassadors can alienate 50% of consumers.

Mila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…

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Madison Avenue is finally noticing Chicago Cubs players.

Understandably, brands have not been jumping up and down to sign Chicago Cubs players for endorsements given the team’s notoriety of being a long-time loser. Sure, some players like Mark Grace and Ryne Sandberg captured a few local marketing deals during their playing days, however most of the other Cubs have been left in the…

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Are Tom Brady’s endorsement deals a bit odd?

Tom Brady is one of the greatest quarterbacks in NFL history (and he certainly isn’t hurting for a paycheck), so I’m perplexed by his selection of brands to endorse as well as the creative behind them. First, he aligned with Simmons Bedding Company which in and of itself, is an appropriate brand alignment, but then…

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Brita and brand ambassador Steph Curry tackle Cyberbullying

More and more brands are structuring their spokesperson deals with celebrities and athletes to include a social cause, especially as consumers are quite vocal that they choose products based upon a company’s social footprint. So when Brita partnered with the non-profit Cybersmile Foundation, which focuses on eliminating cyberbullying, it was a great move to utilize…

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Why Charles Barkley should get a big bonus from Capital One.

Capital One owns the marketing air waves during March Madness with its ubiquitous and hilarious commercials for the Quicksilver card. The campaign stars Charles Barkley, Samuel L. Jackson and Spike Lee but let’s admit it – Barkley is the star of the show. Kudos to the writers, but if it wasn’t for Barkley, the spots…

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