ABOUT US

Who is DLB?

We’re an idea shop.

We provide smart and strategic recommendations of celebrities,
athletes and influencers for marketing campaigns and special events.

We handle all the details to secure the talent.

We submit a comprehensive offer to get the “yes”; negotiate and finalize the legal agreement;
and arrange all travel and program logistics.

a celebrity, athlete, influencer procurement firm

Why DLB?

We know our stuff.

We’ve been securing talent for a long time. That’s important in this business.
We recommend the most strategic talent; counsel on what to pay the talent; and structure the essential legal documents.

We work for the companies, PR firms, digital agencies and non-profits – not the talent.

That’s key. Our focus is on meeting our client’s objectives, protecting their interests and saving them money.

You’ll like working with us.

Our team is accessible and responsive.
Oh yea. We’re nice too.

OUR SERVICES

STRATEGY
for talent ideas

Adding talent to a campaign or event increases brand awareness, attracts the media and generates excitement – But it must be the right talent.

We provide recommendations of celebrities and influencers that strategically align with the program goals.

We ensure the talent appeals to the target audience, possesses the appropriate skills to successfully execute the services and falls within budget.

KNOWLEDGE
of talent fees

Talent fees vary depending upon services needed and current status, achievement and buzz-factor of the talent.

There is no such thing as a “day rate”.
We understand this.

We provide valuable counsel on what to pay the talent to ensure our clients maximize the program services and their budget.

GUIDANCE
on legal agreements

We provide the valuable service to brands, agencies and non-profits of negotiating and drafting all necessary offer letters and agreements.

We protect our client’s interests by clearly defining the talent’s services and including crucial provisions for Exclusivity, Term of Use and Termination.

We’ve structured thousands of talent agreements and make sure it’s done right.

public relations, advertising and digital campaigns • personal appearances
keynote speeches • fundraising and non-profit programs • national media tours • launch events
CLIENTS

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OUR BLOGS
DirecTV Commercial Jon Bon Jovi
Jon Bon Jovi singing for DirecTV.

DirecTV has consistently utilized celebrity and athlete endorsers in catchy and entertaining ads (think Rob Lowe and Peyton Manning) – and its new commercial with music icon Jon Bon Jovi continues that creative run. In the spot, Bon Jovi magically appears in a married couple’s home as they realize they forgot to record a favorite…

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Tom Brady Simmons
Why did Simmons Bedding select Tom Brady as an endorser?

Simmons Bedding Company is launching a campaign for its luxury Beautyrest Black Mattress utilizing Tom Brady as brand ambassador. Frankly, this is puzzling. Tom Brady, quarterback of the New England Patriots is unquestionably an immensely talented and accomplished athlete. But, he is also mired in a controversy that doesn’t seem to have an end date. For…

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Misty Copeland
Misty Copeland leaping onto the endorsement stage.

Ballet dancer Misty Copeland is gathering up endorsement deals quicker than you can do a plié. Before Prince cast her as a ballerina in his 2009 “Crimson and Clover” video, Copeland was virtually unknown outside of the insulated ballet world. But that all changed in 2014 when Under Armour included Copeland in its “I Will…

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LET'S CONNECT

Enough about us.

We want to hear about your needs.

Contact us with your talent needs on upcoming marketing campaigns
and special events.

DLB
312•951•1980
info@dlbltd.com

1730 North Clark Street Suite 4102
Chicago, IL 60614

DLB