ABOUT US

Who is DLB?

We’re an idea shop.

We provide smart and strategic recommendations of celebrities,
athletes and influencers for marketing campaigns and special events.

We handle all the details to secure the talent.

We submit a comprehensive offer to get the “yes”; negotiate and finalize the legal agreement;
and arrange all travel and program logistics.

a celebrity, athlete, influencer procurement firm

Why DLB?

We know our stuff.

We’ve been securing talent for a long time. That’s important in this business.
We recommend the most strategic talent; counsel on what to pay the talent; and structure the essential legal documents.

We work for the companies, PR firms, digital agencies and non-profits – not the talent.

That’s key. Our focus is on meeting our client’s objectives, protecting their interests and saving them money.

You’ll like working with us.

Our team is accessible and responsive.
Oh yea. We’re nice too.

OUR SERVICES

STRATEGY
for talent ideas

Adding talent to a campaign or event increases brand awareness, attracts the media and generates excitement – But it must be the right talent.

We provide recommendations of celebrities and influencers that strategically align with the program goals.

We ensure the talent appeals to the target audience, possesses the appropriate skills to successfully execute the services and falls within budget.

KNOWLEDGE
of talent fees

Talent fees vary depending upon services needed and current status, achievement and buzz-factor of the talent.

There is no such thing as a “day rate”.
We understand this.

We provide valuable counsel on what to pay the talent to ensure our clients maximize the program services and their budget.

GUIDANCE
on legal agreements

We provide the valuable service to brands, agencies and non-profits of negotiating and drafting all necessary offer letters and agreements.

We protect our client’s interests by clearly defining the talent’s services and including crucial provisions for Exclusivity, Term of Use and Termination.

We’ve structured thousands of talent agreements and make sure it’s done right.

public relations, advertising and digital campaigns • personal appearances
keynote speeches • fundraising and non-profit programs • national media tours • launch events
CLIENTS

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OUR BLOGS
Why is Nike paying Cristiano Ronaldo $1 billion dollars?

Cristiano Ronaldo won’t have to worry about his stream of income once his football playing days are over for Real Madrid. Ronaldo recently inked a lifetime deal with Nike (only the third such deal after LeBron James and Michael Jordan) which reportedly will pay him $1 billion over his lifetime (yes, that’s “billion”) Although Ronaldo…

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Is Shaq one of the most appealing endorsers?

My vote is a resounding yes! Since retiring from the NBA five years ago, Shaquille O’Neal has become one of the most charming, captivating and prolific brand spokespersons (move over Peyton Manning). And here’s why. Shaq possesses key attributes that brands look for in celebrity endorsers: Instant recognition – At 7’1”, Shaq’s stature and dazzling…

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James Harden and Adidas – giving us lots of “creativity”.

NBA superstar James Harden’s new commercial for Adidas has all the attitude we’ve come to expect from this brand partnership. Adidas has been running a series of commercials that feature “create” in the title and in the current spot, Harden freezes time and poses the question of “what if basketball had no creativity”? Quick-edited examples then play out of…

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LET'S CONNECT

Enough about us.

We want to hear about your needs.

Contact us with your talent needs on upcoming marketing campaigns
and special events.

DLB
312•951•1980
info@dlbltd.com

1730 North Clark Street Suite 4102
Chicago, IL 60614

DLB